DQN Digital Zambia · Client Resources

A great website starts with a clear brief.

Practical templates, branding checklists and onboarding guides to help you prepare for your web project. Read them here or download a lightweight, editable text file. No sign-up needed.

Ready-to-use templates

Start with the right questions. Download a copy and fill it in at your own pace.

Editable template

Website project brief

Turn your business goals into a clear starting point for your website.

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Your business

Business name: ____________________
Main contact, role and preferred contact method: ____________________
What you sell and where you operate: ____________________
Who your ideal customers are: ____________________

Your goals

Main action visitors should take (call, WhatsApp, book or buy): ____________________
Top three problems this website should solve: ____________________
How you will measure success (enquiries, bookings or orders): ____________________

Scope and planning

Pages and features you need: ____________________
Existing website and domain, if any: ____________________
Two or three reference sites and what you like about each: ____________________
Budget range in ZMW and preferred launch date: ____________________
Who supplies content and who gives final approval: ____________________

Editable template

Website content planner

Plan useful copy for every page without staring at a blank document.

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Repeat this for each page

Page title and purpose: ____________________
Who is reading this page and what do they need to know? ____________________
Headline: what do you offer and who is it for? ____________________
Short introduction in plain language: ____________________
Three key benefits, services or product details: ____________________
Evidence you can publish (approved testimonials, work samples or credentials): ____________________
Main button label and destination: ____________________
Photos needed and suggested image descriptions: ____________________

Before handing it over

Check business hours, phone numbers, addresses and prices in ZMW.
Confirm permission to use photos, testimonials and client logos.
Name each document after its page and mark the approved version clearly.
Avoid unverified claims; use real examples and accurate product information.

Branding checklists

Bring the pieces that make your business recognisable, online and off.

Checklist

Brand assets checklist

Gather your visual identity in one organised handover folder.

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Visual essentials

[ ] Primary logo in SVG or another original vector format, if available.
[ ] Transparent PNG logo and light/dark versions, if available.
[ ] Brand colour codes (HEX), not just screenshots of colours.
[ ] Font names, font files if licensed for sharing, and web-use licences.
[ ] Original, high-resolution team, product and location photos.
[ ] Approved icons, illustrations and brand guidelines, if you have them.

Quality and permissions

[ ] Confirm ownership or permission for every visual asset.
[ ] Label the latest approved files and remove outdated versions.
[ ] Include useful descriptions of images for accessible page content.
[ ] Flag missing assets so we can agree what needs to be created.

Checklist

Brand voice & messaging checklist

Make sure your website sounds like your business and speaks to your customers.

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Define your voice

[ ] Write a one-sentence description of who you help and how.
[ ] Pick three words for your tone, such as warm, practical and confident.
[ ] List words or phrases you use, and those you want to avoid.
[ ] Confirm the languages your customers need.
[ ] Explain what makes your offer different using facts, not unsupported superlatives.

Keep everything consistent

[ ] Confirm the exact business name, tagline and service names.
[ ] Match phone, WhatsApp, location and opening hours across your website and profiles.
[ ] Agree how prices, delivery areas and service terms should be described.
[ ] Get approval for testimonials, case studies and customer names.
[ ] Choose one person to approve the final wording.

Onboarding guides

Know what to prepare, what to share and what to check before launch.

Step-by-step guide

Your project kick-off guide

A straightforward path from your first conversation to a ready-to-build brief.

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1. Prepare for discovery

Complete the project brief and list your main questions.
Identify your audience, priority pages and the single most important visitor action.
Bring an honest budget range and flag any time-sensitive launch requirements.

2. Agree the plan

Review the proposal for scope, milestones, responsibilities and revision arrangements.
Confirm the payment schedule and written cancellation terms before paying a deposit.
Nominate a main contact and a final decision-maker to keep feedback clear.

3. Hand over the essentials

Gather approved content, brand assets and contact information in clearly named folders.
List existing domains, hosting, business email and relevant service providers.
Ask for the agreed secure access-sharing method. Never put passwords, one-time codes or payment credentials in your brief or a public link.
Confirm what is missing and agree who will supply it and when.

Step-by-step guide

Review, launch & handover guide

Give useful feedback and understand what to check before your site goes live.

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1. Review with purpose

Open the preview on both a phone and a computer.
Check names, copy, prices, opening hours and contact details.
Send one consolidated list of feedback with the page, issue and desired change.
Separate corrections from new features so any scope changes can be agreed.

2. Walk through the important journeys

Try navigation, contact forms, WhatsApp links and booking flows included in your scope.
For stores, review products, delivery terms and the agreed checkout test process.
Check that important text is readable and images have appropriate descriptions.
Confirm that required policies and customer-facing terms have been supplied and approved.

3. Prepare for ownership

Agree launch approval, the final payment milestone and the handover date.
Record who controls the domain, hosting, business email and their renewals.
Ask for editing guidance and confirm the support included in your package.
Agree ongoing maintenance responsibilities and keep account recovery details secure.

Have questions about the process? Visit the FAQ Center or talk to us about your project.